Concept

Capturing the essence of a trade, or how to reconcile the sense of the encounter with the passion for photography.

The Geneva artist Maud Guye-Vuillème loves taking her camera close to faces and observe personalities through her lens. For ‘Inside Out’ she decided to take a wide-angled look at the trades that we are often only contemplating from afar or of which we’re sometimes not even aware. With her camera placed at the centre of twenty artisans’ tools, she offers new underside views of these professional universes.

Visitors will dive in her immersive approach as the photographer chose to show her images in sealed boxes made by the young carpenters of CFPC. Inside, the perfumer Givaudan has enclosed a unique scent, crafted around the photo. To experience what we never see, open the trap door…Look, breathe, dive in!

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